• A company created by women.
  • We create products that nourish, replenish and provide optimal growth with maximum benefits.
  • A brand that welcomes inclusiveness because self-care and wellness are not gender-specific.
  • We are a brand that merges centuries of herbal practices with contemporary evidence based practices in formulation of our products.
A company created by women.
We create products that nourish, replenish and provide optimal growth with maximum benefits.
A brand that welcomes inclusiveness because self-care and wellness are not gender-specific.
We are a brand that merges centuries of herbal practices with contemporary evidence based practices in formulation of our products.

Featured: Summer Collection

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Customer Reviews

First Impression Blog - Tiffany G

Customer shares her first experience using product from the Genesis Collection.

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Product Review - Viva La Natural

Fluffy Braid-out achieved using Joy Crowned Products. 

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Product Review Jessica Kight

Best darn Flat Twist out achieved using Whipped Shea Butter.

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I highly recommend this Lemon Sugar Scrub! If you are looking for something healthy and safe to give you a natural glow this is definitely the right product. After a week of using the scrub I noticed my skin felt smoother and instantly after use you feel refreshed. My dark spots have have gotten lighter and I even go days without makeup because of, once again, the natural glow it gives you. I also have very sensitive skin but the texture and formula was perfect and I didn’t have any issues

Khalia

I get a lot of ingrown hairs on my face so I need to exfoliate from time to time. This lemon scrub was the answer to my prayers for a natural exfoliate that smells AMAZING and left my skin feeling so soft. I didn’t want to stop touching my face. I just couldn’t believe it!

Amerah

I won your products in a raffle at a event and it has helped my sons eczema! No longer irritated and red! And he always asks after his bath for his shea butter! Thank you!

Dionna

This Shea butter literally works wonders on my hair! No joke! Not only does it smell amazing but I add it to my lotion for more moisturizer and use for my skin as well. Definetly will be purchasing again

Brookman

 I ordered the Shea butter and I honestly love it. It is awesome for my skin and the only thing that can moisturize this thick hair of mine. I love that it’s whipped as well because it is easy to manage and it smells phenomenal!

A. Spates